Versatile outdoor sports footwear

VERSATILE, A TECHNICAL SHOE
FOR OUTDOOR SPORTS

If you are a mountain and water sports practitioner, you probably have several pairs of different shoes in your closet that stay there 90% of the time.

Versatile is a new French brand with a vocation: to reduce our consumption of sports products and to offer technical and versatile products capable of supporting you in your outdoor activities as much as possible.

The equipments are produced in Europe and is designed to be useful everywhere and for a long time, whatever your level.

The Versatile 1.0 shoe is the brand's first product and we need your advice to improve and validate it.

Versatile, the outdoor shoe already preferred by 29% of sportspeople! 

100% useful, 100% performing

Versatile is an 8-week co-design project with more than 500 sportspeople in France and Germany. It starts in 2020 with questions: is there a place in our outdoor sports life for a versatile but efficient shoe? Could it be a solution to reduce our carbon footprint?

Sketches were made, concepts were designed and assessed by hundreds of targeted users.

The project is under development and still requires a lot of work that you can participate in.

 

QUECHUA MH 500, the icon of the hiking brand of Decathlon

Defining a technical and reliable product is not just a matter of choosing materials and industrial processes. To convince, you need a brand image and a solid vision of what the product should be.

 

This is what we undertook in 2013 with the Quechua teams and work to define a brand platform, design and technical direction. The MH 500 range is the culmination of this project and a great product success for both customers and the brand itself.

 

A range of jackets to convince hikers around the world

In 2018, the Quechua brand reorganized its segmentation and we decided to create 3 offers of more technical jackets: a rambling range, a mountain hiking range and a winter hiking range.

The Mountain Hiking range is completely revised and propose 3 products from beginner, MH100 to expert, MH900.

We are choosing more convincing materials and features while maintaining product affordability.

 

A feminine, technical and attractive product, in co-design with sportswomen.

The sunglasses market is changing quite rapidly, following fashion trends. The ambition of the MH 500 sunglasses was to offer a technical product suitable for hiking and capable of being worn with pleasure in other activities.

Several designs, more or less trendy, were proposed to a panel of 300 users and it is a more dynamic-looking model that caught the attention of women hikers.

 
 

A unic skiboot for the futur of ski.

Online Hackathon 2020

From march to may 2020, we worked online with 2 designers and 2 sports users, including a professional of the winter industry, on what would be versatility for winter.

One of the 2 product concepts that held group attention was Allmount, a advanced mountaineering shoe, becoming a ski boot thanks to a stiff sock.

Versatile & professional winter glove.

Online Hackathon 2020

From march to may 2020, we worked online with 2 designers and 2 sports users, including a professional of the winter industry, on what would be versatility for winter.

One of the 2 product concepts that held group attention was 3X1, a versatile winter glove . One thing to be tell is that the initial concept wasn't designed for a specific public. We asked sportspeople. Mountain professionals were the most interested in something versatile, so we adapted the concept to their practices.

 
Design project

SUBMIT YOUR OWN PROJECT

We want you to be fully involved in the change. If you’ve got any innovative project, any idea of improvement of current product, don’t hesitate to submit a sketch, a draft, a small description of your future product.

We’ll take in charge the next stages with you, respecting your vision and your intellectual property.

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