Are you sure you need this new shoe? The tendency to practice different sports leads to increasing the purchase of shoes. We are dreaming of a universal shoe, effective in all our practices and that we would like to keep for a long time. Because in reality, this is what we need.
HACKATHON DESIGN SESSION
During the 1st 2020 lockdown, TGS drove an online workshop for 6 weeks to co-create with 2 designers & 2 sports users. 4 innovative products, based on the story of "versatility" were designed and illustrated for 200 users assessment.