Hiking mountain

FOR EXCEPTIONNAL BRANDS

 A POSITIVE VISION, A LONG-TERM AMBITION.

Brands are visions. Each has its own, as a commitment to change the world.
Brands are people, teammates, suppliers, retailers and customers. It's a story that becomes real year after year. It's one of the most exciting adventures you can have.
That's why we put our trust in the right brands and are proud to be involved in their development.

 
 
Clement Pinson, design manager
1 NETWORK

We are a network of experienced and open-minded professionals of industrial design and engineering.

We are proficient in the creation and industrial development of sports equipments: footwear, apparel & hardware.

Germain Thomine, footwear designer
Juliette Rodriguez, colours designer
Melrose Design Studio
co-design, co-creation
1 METHOD

Integrate sports users at all stages of the design, so as to enrich the use of products and validate their relevance on a market.

3 PRINCIPLES

Thanks to our community, we can adapt the collaboration to your needs, constraints & objectives.

SUPPORT

Support the marketing, design and R&D teams at any stage of the design process.

MAKE

Take charge of a complete design phase.

PROPOSE

Propose product concepts developed and validated with sports users ( see projects )

5 ACTIVITIES
users intimacy

KNOW YOUR CONSUMERS

  • Analyze sports practices, market and competing products.

  • Observe and listen to sports users.

  • Generate innovative product ideas.

  • Create sports profiles (personae)

Reference: Quechua Decathlon. Design, consumers & users trends analysis for hiking sporting goods.