FOR OUTSTANDING BRANDS

A GREAT & POSITIVE VISION, A LONG TERME AMBITION.

Brands are visions. Each one has its own, as a political statement to change the world.
Brands are people, teammates, suppliers, retailers and customers. Its a story getting real year after year. Its one of the most exciting adventure you could live.
That's why we trust good brands and are pride to get involved in their development.

 
 

CONTACT

We'd love to hear from you

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+33 6.43.19.26.10

1 METHOD

Integrate sports users at all stages of the design, so as to enrich the use of products and validate their relevance on a market.

3 PRINCIPLES

Thanks to our community, we can adapt the collaboration to your needs, constraints & objectives.

SUPPORT

Support the marketing, design and R&D teams at any stage of the design process.

MAKE

Take charge of a complete design phase.

PROPOSE

Propose product concepts developed and validated with sports users ( see projects )

5 ACTIVITIES
Know your community
  • Analyze sports practices, market and competing products.

  • Observe and listen to sports users.

  • Generate innovative product ideas.

  • Create sports profiles (personae)

Reference: Quechua Decathlon. Design, consumers & users trends analysis for hiking sporting goods.

Co-create with your community
  • Recruit a panel of sports users (France, Germany, US)

  • Organize creativity sessions using the agile method.

  • Create innovative product concepts.

  • Evaluate the potential of a product concept.

Reference: Versatile Footwear 2020

Give sens to your offer
  • Analyze the brand image and corporate identity.

  • Identify the brand's typical user profiles.

  • Define the design identity (formal language, branding, coloring, cosmetics, ergonomic principles)

Reference: Quechua Decathlon. 2013 to 2020, design & art direction for footwear, apparel, backpacks & camp equipments offers.

Create useful & efficient products
  • Make proposals for the marketing mix and product specifications.

  • Propose the key values of the product and their communication.

  • Propose concepts in co-creation with sports users.

  • Test and Validate projects with sports users.

  • Create, develop and support the technical and industrial development of the product.

Reference: Quechua Decathlon. from 2013 to 2020, design direction and management of creations and development of footwear, textile outfits, backpacks and camp equipment collections.

Create effective ranges
  • Analyze stylistic and economic trends.

  • Create the color identity, graphics and finishes of the range.

  • Create, develop and validate color collections.

  • Create 3D pictures for communication.

  • Select the color versions with its users.

Reference: Quechua Decathlon. from 2012 to 2019, management of the process of changing the colorama of the brand. Management of the coloring process for the product ranges shoes, textile outfits, backpacks and camp equipment.

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