FOR OUTSTANDING BRANDS

A GREAT & POSITIVE VISION, A LONG TERME AMBITION.

Brands are visions. Each one has its own, as a political statement to change the world.
Brands are people, teammates, suppliers, retailers and customers. Its a story getting real year after year. Its one of the most exciting adventure you could live.
That's why we trust good brands and are pride to get involved in their development.

 
1 METHOD

Integrate sports users at all stages of the design, so as to enrich the use of products and validate their relevance on a market.

3 PRINCIPLES

Thanks to our community, we can adapt the collaboration to your needs, constraints & objectives.

SUPPORT

Support the marketing, design and R&D teams at any stage of the design process.

MAKE

Take charge of a complete design phase.

PROPOSE

Propose product concepts developed and validated with sports users (see outstanding products)

4 ACTIVITIES
Users Intimacy
  • Knowledge of the sport, the market and competing products.

  • Observation and listening to sports users.

  • Creation of sports profiles (personae).

Reference: Quechua Decathlon. Design, consumers & users trends analysis for hiking sporting goods.

Design & Art Direction
  • Analysis and feedback of brand image and corporate identity.

  • Identification of brand user profiles.

  • Design identity proposal (formal language, marking, colorama, cosmetics, users interfaces principles)

Reference: Quechua Decathlon. 2013 to 2020, design & art direction for footwear, apparel, backpacks & camp equipments offers.

Product Design
  • Marketing mix & product specifications.

  • Key value proposition and its communication

  • Proposal of concepts in co-creation with sports users.

  • Test and Validation by sports users.

  • Product creation and development

  • Creation of shape plans and mock-ups.

  • Follow-up and validation of technical and industrial prototypes.

Reference: Quechua Decathlon. from 2013 to 2020, design direction and management of creations and development of footwear, textile outfits, backpacks and camp equipment collections.

Creation of Products Ranges
  • Analysis of stylistic and economic trends

  • Creation of color, graphics and range finishes identity.

  • Development of color collections.

  • Technical plans.

  • Validation of industrial samples.

Reference: Quechua Decathlon. from 20121 to 2019, management of the process of changing the colorama of the brand. Management of the coloring process for the product ranges shoes, textile outfits, backpacks and camp equipment.

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